FLORATECH EMPHASIZES "GREEN"

(December 29, 2007) Since 1986 Floratech has been practicing environmental responsibility with its unique engineering and merchandising solutions that help boost impulse floral sales and reduce product shrink. 

The company continues to offer clients many "green" features, which are especially welcome by Floratech clients around the world given the growing awareness of global sustainability, high oil prices, rising materials costs, and the ever-present mandate for better profit margins. 

Some ways in which Floratech is contributing to improving category management and storewide business include:

• environmentally friendly refrigerant options;
• no formaldehyde in cabinet materials;
• use of wetpack vases to reduce labor and waste;
• re-usable filters on evaporator and condenser sections to prevent debris from clogging the system; and,
• easy access to mechanicals to encourage preventive maintenance, which in turn helps the equipment run more efficiently.

Also, Floratech's patented boundary layer airflow design does not require a top on the cooler to keep the air circulating properly and ensure efficient cooling (at low velocity over the tops of the blooms and returned under the vases to keep water cold and flowers fresher longer).  Floratech’s “Always Open®” coolers can use ambient store lighting to illuminate the merchandised display; they do not need to rely on fluorescent bulbs, which are ecologically questionable in terms of energy draw and landfill waste.

In addition, Floratech is involved in RoHs and WEE compliance and our factory is actively engaged in lean manufacturing principles that contribute to sustainability being practiced throughout the company’s supplier chain. 

Floratech, which has been designing refrigerated floral coolers for leading supermarkets in the US and Canada for the past 21 years, has  expanded international sales to a number of grocery chains, retail outlets, garden centers and florist venues from Portugal to Russia to South America.   

For more information email info@floratech.net or call 800-535-3295/315-452-7400 

Floratech® and Always Open® are registered trademarks of Air Innovations.